Last Minute California, officially launched in 2024, is the realization of a vision carefully curated over years of inspiration and reflection throughout my life. Drawing inspiration from every avenue I've ever explored, this brand is a deliberate fusion of surf style and streetwear, connecting the effortless and sun-soaked glamour of 1970s California surf culture with the raw, urban edge of East Coast cities. It’s a reflection of my dual identity as a California girl at heart that's always captivated by the energy and ambition of city life in New York and abroad. My love for vintage styles, inspired by both places, weaves them together seamlessly, proving that classic trends are never truly out of style- they’re always right on time.

Through every journey I’ve taken and subject I’ve explored, one truth has remained constant- creating my own clothing brand has always felt like the purest expression of who I am. The phrase “the cost of procrastination is the life you could’ve lived” became a resonant reminder that this may feel like the last minute, but my time to pursue this dream was now.

Though the name suggests spontaneity (which I do aim to also embody), Last Minute California is named after anything but. It’s a testament to perfect timing, proving that it’s never too late to honor your dreams and transform them into the now.

XX Lauren Lawson